Canadian Tire Company launches first line of designer active-for-life attire

TORONTO, June 2, 2022 /CNW/ – Canadian Tire Company (CTC) introduced the launch of its first energetic life-style attire model, Ahead With Design (FWD), designed, engineered and created in-house for individuals throughout Canada.

Ahead with Design The clothes was created from scratch in simply over 900 days, from idea conception to full model launch. In keeping with our Technique higher linkedour purpose is to create and provide world-class gadgets that assist construct emotional connections with our prospects and create a model that seamlessly transitions wherever life takes individuals right here.

“It’s tough to know the place to attract the road between work and leisure, as a result of it’s typically blurred. Canadian Tire Company has introduced collectively its biggest skills to develop an energetic life-style model rooted in versatility,” mentioned Anthony Wolf, vp of product growth at Canadian Tire Company. “The Ahead With Design vary not solely brings out our in-house branding capabilities, but in addition affords a customer-centric assortment that mixes type with performance, rigorously designed to transition individuals right here into their day by day lives. . »

SportChek, a member of the Canadian Tire group of firms, is the unique seller for the three capsule collections – Push, Friday et Free by Ahead With Design. Every useful but interchangeable capsule assortment incorporates sustainable materials and accountable manufacturing strategies mixed with type, consolation and comfort:

  • The gathering Push focuses on top quality energetic life-style attire designed for energetic individuals and supposed for intense actions.
  • The gathering Free emphasizes loungewear for all times’s transitional moments and sustainable materials, trend silhouettes and trend colours.
  • Combining clear and minimalist design with activewear applied sciences, the gathering Friday focuses on transient work and leisure put on designed for all times on the go.

“We’re always striving to offer our prospects with the very best high quality gadgets to assist their wholesome and energetic lives, and we have been excited so as to add the Ahead With Design vary to our assortment,” mentioned Dale Skulsky, Vice President of Buying at SportChek. “The Ahead With Design vary not solely enhances the SportChek model promise, but in addition affords our prospects a complete vary of things rooted in energetic mode, high quality and mindfulness. »

The complete vary of Ahead With Design for girls, males and kids is now accessible at over 200 SportChek and Sports activities Consultants shops nationwide and on-line. To study extra in regards to the capsule collections and the Ahead With Design assortment, go to Observe us on our journey at @forwardwithdesign.

About Canadian Tire Company

Canadian Tire Company, Restricted (TSX: CTC.A) (TSX: CTC) or the “Firm” is a gaggle of firms that features a Retail phase, a Monetary Providers division and CT REIT. Based in 1922, Canadian Tire leads our retail operations, offering individuals right here with merchandise for all times right here of their Residence, Play, Retailer, Driving, Seasonal and Gardening. Social gathering Metropolis, PartSource and Essence+ are key firms within the Canadian Tire community. The Retail phase additionally consists of Mark’s/L’Équipeur, a number one retailer of workwear and informal put on; Professional Hockey Life, a retailer of top quality hockey tools for elite gamers; in addition to SportChek, Hockey Consultants, Sports activities Consultants and Environment, which provide the most effective clothes manufacturers for an energetic life. The greater than 1,700 retail shops and gasoline bars are managed and supported by Canadian Tire Company’s Monetary Providers division, by tens of hundreds of Canadian Tire Company staff worldwide. Canada and in different components of the world, in addition to by its native oil sellers, franchisees and retailers. As well as, Canadian Tire Company owns and operates the Helly Hansen model, a pacesetter in technical out of doors attire based mostly in Oslo, in Norway. For extra info, go to

About SportChek

SportChek shares individuals’s ardour for sports activities and out of doors actions and is proud to be the biggest sporting items retailer within the nation, with over 200 shops nationwide. Canada, together with ambiance and sports activities specialists. Our perception within the significance of a wholesome and energetic life is supported by the dedication of our gross sales representatives who show a deep understanding of the game and a dedication to the game. We now have an enormous vary of attire and tools, together with probably the most trusted sports activities manufacturers on the planet, and we attempt to assist athletes and fans of all ranges succeed. For extra info, go to


For extra info: Julia Laarhuis, Head, Model Communications, [email protected](403) 461-1655

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