Exact and honest in her phrases, a smile on her lips with a vibrant look, Caroline Gaye, French Normal Supervisor at American Specific, introduces us to the brand new Centurion card. Employed by American Specific since 2000, rising from supervisor to vp of promoting and basic supervisor in 2015, she relaunched “Centurion” in September 2021 with the Centurion Dwelling Program. This card, reinvented by American Specific, affords a singular design and new experiences primarily based on emotion. A real journey primarily based on the 5 senses! Demonstration with Katya Pellegrino.
Are you able to inform us briefly about your previous?
Caroline Homosexual: I used to be born and raised in Paris. I additionally began my research in arithmetic and economics at Paris Dauphine College, then joined EDHEC.
With a father who studied in america, it definitely influenced me to begin my profession overseas, in Dublin and later in London at Sopexa within the meals business.
So I made a decision to return to France. Among the many headhunters who contacted me, one supplied me a place centered on finance, a sector through which I had no expertise. It was American Specific.
I accepted the problem and joined the corporate in 2000, the place I held a number of positions inside our Playing cards and Companies for People enterprise. In 2008, I used to be appointed Vice-President of this exercise and, in 2012, Vice-President of Playing cards and Companies for VSEs-SMEs.
To return to American Specific historical past?
American Specific has been round for a very long time! The corporate was based in 1850 on the time of stagecoaches (Farwest) for the transport of products and after individuals. With two standards: belief and safety.
The shopper has at all times been the spine of our firm, with their satisfaction being our essential goal.
In 1891, the corporate created the traveler’s test for People who had been touring and had been afraid of getting their cash stolen.
So the primary workplace outdoors america was created in Paris in 1895, rue Scribe subsequent to the Opéra Garnier. At the moment, prospects who didn’t know the capital requested inquiries to know the place to have dinner, what to do throughout their keep. That is how this notion of service and our experience in journey, gastronomy, tradition, and so on., had been born, which at present are on the coronary heart of our choices, at the same time as a monetary companies firm.
Are you able to inform us extra concerning the Centurion Card and its advantages?
It’s a card that was launched in 1999 within the US and in 2005 in France and is obtainable by invitation solely. Our Platinum prospects are additionally eligible for Centurion.
There’s a number of phrase of mouth, with our Centurion prospects being the perfect ambassadors for the cardboard.
We can be found to prospects 24 hours a day, 7 days per week with an inner concierge service, current all through the world. In France, 100 concierges serve prospects each day.
As a part of our program dinner assortmentCenturion members are assured a desk on the 100 hottest eating places in France for a similar evening.
For journey, Centurion members profit from a customized welcome at Aéroports de Paris, Quick Monitor and free and limitless entry to essentially the most prestigious airport lounges all over the world. We even have our personal salons: the Centurion salons.
The place are your personal salons?
In Delhi, Bombay, Buenos Aires, Denver, Los Angeles, London, Stockholm, Hong Kong… In our Centurion lounges, gastronomy is given an essential place. For instance, the one positioned at London’s Heathrow airport affords a decidedly modern menu, signed by star chef Assaf Granit (Balagan restaurant in Paris and Coal Workplace in London).
What are the variations between your Centurion card and others of the identical stage, like Infinite for instance?
Annually members are subsequently invited to reside a 12 months of experiences all over the world.
The Centurion Card has no equal.
Initially, its design is exclusive: manufactured from steel, we summoned two of the best artists of our time, Rem Koolhaas and Kehinde Wiley, to ascertain the brand new Centurion Card.
So, and I discussed this earlier than, the standard of service, entry to superior journey experiences, personalised help by a devoted Concierge group, … are past measure.
Lastly, the Centurion universe. The brand new Centurion is greater than a map, it is a lifestyle. With the creation of the Centurion Dwelling program, we provide our Members the invention of life from new views and private enrichment.
Through which international locations can the Centurion card at the moment be discovered?
You discover: in america, Canada, European international locations (UK, France, Switzerland, Finland, Norway, Switzerland, Germany, and so on.), Hong Kong, Center East, Australia, India, and so on.
Inform me concerning the Centurion Dwelling Program?
In 2021, we determined to relaunch the Centurion card and redesign it, calling on two of the best creators of our time, the artist the artist Kehinde Wiley and the architect Rem Koolhaasthus creating an “Artwork Card”.
The thought, “reinvent it” providing our prospects a global program of experiences primarily based on emotion, the exception, in a “distinctive” phrase, creating and redesigning a brand new artwork of dwelling, an invite to find different facets of Artwork, Gastronomy, Tradition, Journey and Hospitality…
A journey of the 5 senses briefly!
Annually members are subsequently invited to reside a 12 months of experiences all over the world.
What are the axes on which you created the Centurion Dwelling Program?
Launched in September 2021, the Centurion Dwelling Program is subsequently primarily based on two pillars: experiences and encounters.
The Experiences pillar invitations Centurion Members to carry their tastes and passions to life by gaining access to the best artists of our time. In 2022, it is possible for you to to find and watch unique performances by Yo-Yo Ma, Alicia Keys or Dianne Reeves, all around the world.
The 2nd pillar, referred to as “Introductions”, is very meant for our Associates who, resulting from lack of time, have by no means been capable of enterprise into the exploration of latest creative universes and cultural horizons.
To present a number of examples, we provide them an introduction to Japanese ceremonies, modern Chinese language artwork, or nice vintages with Arvid Rosengren (greatest sommelier on this planet) and way more.
What number of occasions do you arrange per 12 months?
At the very least 1 per 30 days.
You’ve got launched the linked wristband for funds. Would not it seem like a gadget? Do prospects use?
We wished to launch this bracelet, which in our view is an innovation that mixes know-how due to contactless fee and luxurious for its Saffiano leather-based strap, signed Prada.
Males use it with out fear and are delighted with this novelty.
It’s true that for girls, this black leather-based bracelet could possibly be refused in different colours (smile). Have !
What are essentially the most uncommon or wonderful orders made to your Centurion prospects?
We’ve obtained many wonderful requests and it’s our function to meet them. I keep in mind a shopper who requested us to arrange his birthday in Venice for 50 individuals.
To do that, he wished to arrange, two months prematurely, a non-public rehearsal of all of the performances (live performance, dinner, night, and so on.).
Ultimately, he could have celebrated his birthday twice (smile)
Would you say that American Specific can be reinventing itself?
I’d say that American Specific retains abreast of the most recent technological developments and improvements or rising start-ups to bolster its supply and its high quality of service.
As proof, we just lately acquired two start-ups (2019) on this planet of gastronomy: Rezi in america and Pocket Concierge in Japan, … that are two on-line desk reserving platforms for adults. scene.
In what areas do you continue to wish to develop?
Our purpose is to proceed to offer the perfect service and experiences to our prospects. Gastronomy, artwork, tradition, music, theater, and so on. are areas of robust growth.
We additionally wish to strengthen our collaborations with artists.
How do you see the evolution of the Centurion card over the following 10 years?
Centurion is and can proceed to be our most prestigious product, with distinctive high quality of service and entry to distinctive and unique experiences. Our problem is, subsequently, to consolidate our presence in areas corresponding to Gastronomy, for instance, and to strengthen it in some sectors the place we’re much less current, corresponding to sports activities. We’re proud to have renewed our partnership with Paris Saint-Germain. We function the Conciergerie Parc des Princes and our Centurion members have entry to unique advantages corresponding to assembly gamers.
What are your tasks?
We’ve many tasks. Quickly we shall be launching our new gastronomic program with nice information. We may also relaunch our Blue Card, with a powerful emphasis on generosity and cashback. We’re additionally growing the worth of our playing cards for professionals, particularly small and medium-sized companies. Lastly, we are going to proceed to help native retailers as a part of the Store Small marketing campaign.
What’s your definition of luxurious?
Authenticity. For instance Hermès, which has a tradition of custom and rarity.
What’s your top of luxurious?
Journey the world, taking the time to find the traditions and tradition of the international locations visited.
The luxurious you could not reside with out?
To have the ability to determine on the final second!
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