Davines is able to host its group of shoppers from all over the world in Parma from June 4 to 7. For this event, on Saturday, June 4, an intensive and immersive occasion sponsored by the corporate will come to life in numerous areas within the historic metropolis heart. Creative installations, music and extraordinary openings of museums, historic buildings and outlets are deliberate due to the help of Parma’s municipality. For the time being, an unique Davines pop-up store impressed by “Sustainable Magnificence” in Borgo Giacomo Tommasini is opening. The occasion continues within the night, a white evening, with a live performance and video artwork efficiency.
Davines, a B Corp firm devoted to the creation of hair care merchandise, presents “WWHT OFF”, an occasion organized with the help of Parma’s municipality on Saturday 4 June.
There will likely be a sequence of actions that begin within the afternoon till late within the night, an actual white evening. After two years of pandemic, Davines desires to provide its metropolis a chance for celebration and coziness, with this function the historic metropolis heart will come to life with free cultural actions open to the general public the place music performances, church buildings and historic and personal buildings will often be closed to the general public. once more in the mean time and can host creative installations and musical performances.
Among the many many actions, the extraordinary opening of Davines Non permanent Retailer in Borgo Giacomo Tommasini for Saturday and Sunday. Inside the shop, it is going to be potential to get in contact with the model’s sustainability tasks and initiatives. For this unique opening, a restricted version product will likely be given to everybody who enters.
To not be missed, the exhibition “The Home of The Farmer” by the artist Mike Nelson housed within the Palazzo dell’Agricoltore, an exhibition that precedes the renovation of the constructing and its transformation right into a B Corp lodge due to the group’s intervention Davines and the Chiesi group.
Within the night beginning at 9.30 pm, the historic metropolis heart will come to life due to the live performance with Symphoniacs, a gaggle of younger skills from totally different elements of the world will entertain these current with a mixture of classical and digital music. In conclusion, a video artwork efficiency by the Spanish artist Javier Riera will put geometry and nature in dialogue to fascinate these current who will admire the bushes within the historic metropolis heart with their noses turned up.
The WWHT OFF occasion will mark the opening evening of an important worldwide occasion for Davines devoted to its prospects: “World Vast Hair Tour 2022” the place greater than three thousand hairdressers will collect on the Parma festivals – close to Davines Village – for 3 hair present days, from 5 to June 7.
For extra data on the WWHT OFF occasion: https://it.davines.com/wwhtoff
The occasion is organized by Davines in collaboration with the Municipality of Parma, Ascom Parma, CNA Provincial Affiliation of Parma, Confartigianato Imprese Parma and Confesercenti Parma.
MORE INFORMATION ABOUT CULTURAL ACTIVITIES AND OPENING HOURS
DAVINE’S TEMPORARY STORE
Borgo Giacomo Tommasini 9C
Opening hours Saturday 4 June 10:00 – 13:00 and 15:00 – 00:00
Opening hours Sunday 5 June 10:00 – 13:00 and 15:00 – 19:00
A brief retailer, with a rare opening on Saturday 4 and Sunday 5 June, comprises a whole in-depth research of the Davines model. Its merchandise, its imaginative and prescient of sustainability and wonder come to life by coming into the house on the metropolis’s full disposal.
ART MOSTRA “BONDENS HUS”
Peasant’s Palace, Piazzale Barezzi 3
The exhibition by the artist Mike Nelson curated by Didi Bozzini occupies the 5 flooring of the constructing originally of a restyling course of that can result in the transformation of the construction right into a “Regenerative Resort”, an actual driving power for the town and the town. territory. The palace was the seat of the corporate that fashioned the physique for the administration of agricultural actions underneath the federal government of the fascist regime, due to the artist’s monumental work, it finds at the moment, due to the artist’s monumental work, the dialogue with the pure components: bushes, branches, agricultural implements.
PHARMACOPEA – PLACES
Challenge developed by Davines Group with Chiesi Group for Parma’s Capital of Tradition, to rediscover the locations which have the historical past of the pharmacy and cosmetics in Parma.
Botanical Backyard on the College of Parma – Artètipi set up
By way of Farini, 90
15:00 – 19:00
San Filippo Neri pharmacy
Vicolo S. Tiburzio, 5 – hours 15:00 – 21:00
An little identified however very fascinating place, Antica Farmacia San Filippo Neri, is a galenic laboratory which, maybe exactly as a result of it has to date been on the outskirts of the guests’ circles, has been preserved intact within the authentic construction from 1789. A logo of a historical past equally necessary as it’s nonetheless too little identified for the town the place one can hint the event of medicines from the seventeenth to the twentieth century.
Florilegium – Artwork set up
Oratory of San Tiburzio – Borgo Palmia, 6 A – Hours 15:00 – 21:00
An immersive cascade of flowers by English artist Rebecca Louise Legislation.
oratorical church Sant’Alessandro – Artètipi set up
Piazzale Antonio Barezzi, 1 – Hours 15:00 – 20:30.
Palazzo Ferrari Pelati – Artetipi set up
By way of Conservatorio, 2 – Hours 15:00 – 20:30
The monastery of Sant’Uldarico
Borgo Felino 6 – Hours 15:00 – 21:00
Palazzo Boselli – musical accompaniment
Strada XXII Luglio 31A – Opening hours 15:00 – 21:00
Church of San Marcellino – set up of “Shipwreck with spectators”.
Str. Collegio dei Nobili – Opening hours 15:00 – 20:00
Piazzale Francesco Borri – Parma Lindy Hoppers Dance
Opening hours 18:00 – 19:30
Hours 15:00 – 21:00
Evaluate of up to date artwork born by: Simona Manfredi, Giulio Belletti, Maura Ferrari and Marina Burani. Exhibitions, occasions, shows, performances with the purpose of discovering unknown corners of the town in non-public palaces and gardens.
Studio Giovanna Scapinelli, Borgo Felino 31
Alphacentauri Gallery of Marina Burani, Borgo Felino, 46
Spazio Manfredi by Simona Manfredi, Borgo Riccio da Parma, 19
Maura Ferrari Inside Design, Borgo Giacomo Tommasini, 37
BLL by Giulio Belletti, Borgo Claudio Merulo, 1
Within the coronary heart of the town – Opening hours 21.30 – 22.30
Johannes Fleischmann (violin), Vienna
Konstantin Manaev (cello), Moscow
Colin Stokes (cello), New York
Oscar Micaelsson (piano), Copenhagen
Christian Kim (violin), Seoul
Tom Suha (violin), Budapest
Andy Leomar (synth and reside electronics), Berlin
The worldwide electro-classical group SYMPHONIACS refuses to be labeled. With its futuristic combine, two genres are introduced collectively that in the first place look might seem to be an unlikely pair, however with the assistance of the challenge’s visionary sound, a centuries-old custom is woke up and harmonized with sizzling dance melodies.
VIDEO ART “A GEOMETRIC GLOW” by JAVIER RIERA
Within the coronary heart of the town – Opening hours 22.30 – 23.30
Born in Avilés, Spain, he studied artwork in Salamanca. His work has been exhibited at a lot of an important up to date museums in Spain: the Reina Sofia Nationwide Artwork Middle Museum, the Niemeyer Middle, the MUSAC in León and the Galician Artwork Middle in Santiago de Compostela.
Javier Riera’s work relies on geometric gentle projections which can be projected immediately on the vegetation and panorama. The connection between geometry and nature on this work acquires a meditative character, which invokes a coexistence between the general public and the suggestive energy within the modification of the panorama it witnesses. Riera understands geometry as a pure language that precedes matter, which might create a type of delicate and revealing resonance with it.
The Davines Group
Davines SpA is an Italian group primarily based in Parma, which operates within the skilled cosmetics sector. The corporate, based by the Bollati household in 1983, was born as a analysis laboratory specializing within the manufacturing of well being and skincare merchandise, for small companies and for internationally famend cosmetics corporations. The Davines model was born in 1993, aimed on the skilled hair care market. In 1996, the model was created [comfort zone ], for the skilled skincare market (spas, spas and wonder salons). All formulation and manufacturing processes are carried out in Parma, on the Group’s laboratories.
Each manufacturers concentrate on creating sturdy, high-quality merchandise, primarily based on a craft-based strategy and scientifically developed utilizing essentially the most superior beauty applied sciences. The merchandise and tasks are made with cautious consideration to element. A global career, Italian manufacturing experience, consideration to high quality and respect for folks and the setting are simply among the distinctive options of the corporate.
Immediately, the Davines Group is current in over 90 nations: along with its headquarters in Parma, it has branches in New York, London, Paris, Mexico Metropolis, Deventer (Netherlands) and Hong Kong. In 2016, it obtained the B Corp certification, which marks corporations and organizations which can be dedicated to making a constructive influence for folks, the setting and communities. In 2019, it modified its constitution to develop into a profit firm, to attain frequent profit functions along with the businesses’ monetary targets.
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