Montreal, the Hollywood of video video games

Montreal has modified enormously for the reason that 12 months 2000. On the daybreak of the brand new millennium, businessmen within the metropolis questioned the significance of the Cités du multimedia after which of e-commerce. The bursting of the inventory market bubble in 2001 and the collapse of Nortel made techno radioactive within the eyes of many. It’s on this context that the online game business of Quebec was born.

Twenty years later, half of the roughly 20,000 multimedia operators in Canada are positioned in Montreal or elsewhere within the province. That is not all: the entry of Amazon, Apple and Netflix within the sector offers new impetus to development. To proceed to learn, Quebec should adapt, warns David Fugère-Lamarre, co-founder and CEO of the Montreal agency Illogika and secretary-treasurer of the Guilde du jeu vidéo du Québec, which represents all of Quebec. .


Quebec is a world online game big. It is among the 5 most essential poles within the sector by variety of employees and firms. On a Canadian scale, nevertheless, its place is contested by British Columbia and Ontario, which have not too long ago seen vital investments of their online game industries.

“The work is essential, as a result of it’s the individuals who come right here later”, remembers Mr. Fugère-Lamarre. “Earnings, however, permit corporations to speculate right here too, however that is determined by every of the publishers. As a Quebec SME proprietor, present credit score permits me to each rent extra folks and make investments extra in our growth. With out assist, we couldn’t compete with the nations of Europe or Asia, the place labor is cheaper. I feel the credit may very well be improved. What was created 20 years in the past is improbable. We might flip them into one thing that promotes worth creation domestically to safe the way forward for the business right here. What we now have is nice, however we might also have higher. “


Canadian video video games are in good well being, even when it proves to be far much less worthwhile than its worldwide rivals: Canadian publishers are anticipated to generate earnings of three.4 billion {dollars} in 2021 in response to the Leisure Software program Affiliation of Canada, in comparison with greater than 60 billion for the businesses. their American counterparts. Video video games in Canada endure from the identical shortcomings as different info applied sciences: the creation of mental property is simply too low there, or it’s not marketed with the identical success fee as different components of the world. That is maybe the place Canadian and Quebec video video games would possibly discover their second wind, Fugère-Lamarre believes.

“We have to encourage Quebec corporations to take up more room. They’re those who will generate worth right here after which spend money on development in Quebec. There have been discussions with governments in latest months about tax measures that might encourage the sale of the video games created right here. Overseas publishers might additionally profit from it. It might make them rather less overseas and encourage them to speculate extra in us. “


Businessmen in different tech sectors envy Quebec’s tax credit score to media corporations, which seems to facilitate hiring on this sector on the expense of others. There are authorities help applications for almost each expertise sector established in Quebec, after all, however they’re disparate and a couple of SME shortly loses its bearings. Can we think about a harmonization of support to industries within the digital sector for the good thing about all?

“Digital corporations ought to have the ability to profit from the identical circumstances of assist”, thinks the CEO of Illogika. “It might be fascinating to create dialogue teams on this challenge, which would come with folks from throughout the digital economic system. There are specificities from one case to a different, however there are additionally many issues in frequent. There are jobs that may be comparable throughout industries, though sport making incorporates very particular roles. Video video games are an business of ardour. Many younger folks come to work there primarily for the “sport”. Programming and software growth for different fields, reminiscent of finance, doesn’t enchantment to them. “

Hollywood, high quality management

We now have seen the demand for video video games enhance dramatically throughout the pandemic. Tech giants Amazon, Apple, Netflix and even Microsoft imagine that a part of the way forward for gaming content material consumption lies in subscription-based codecs, which have already reworked music, TV and flicks. This represents a problem for established gamers on this market, however it’s also a possibility to consolidate Montreal’s central place within the sector, provides the co-founder of Illogika studio.

“Montreal’s ambition continues to be to turn out to be the Hollywood of video video games. Why not ? We now have the premise: employees, corporations and even the Megamigs convention might turn out to be the flagship annual occasion for the worldwide business. We might dedicate totally different assembly factors to debate video video games of their totally different aspects: the creative facet, the playful facet, the enterprise facet, and so on. It might be the suitable time. If we take a look at how Spotify reworked music … We should take an curiosity on this mannequin and as a substitute of Quebec in video video games. “

Illogika at a look

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