Regardless of a divisive model, Jul maintained spectacular recognition for eight years with none slowdown. As he reveals his new album “Extraterrestrial” this Friday, explanations for this success.
“They did not consider me, handed them by.” within the play creamyout of your album it is not lolJul sums up the early years of his rap profession in a single sentence: closely criticized and ridiculed for his model, bucking traits when he debuted in 2014, the rapper ended up establishing himself as one of many important artists of the French music scene.
Marseillais that this Friday presents its twenty fifth studio album, Overseas, turned in 2020 the largest vendor of French rap information with greater than 4 million albums offered. He additionally gives himself the title of most listened to French rapper on Spotify, with 2.5 billion streams on the platform. Deciphering the explanations for this success.
• Music “à la Jul”
Over the course of the albums, Jul has managed to create his personal hyper-effective musical system primarily based on a easy combine: usually melancholic rap lyrics, danceable electro rhythms and catchy melodies.
As Konbini illustrates in a video entitled “Jul’s influences should not essentially what you assume”, the Marseillaise even ventures to delve into the French and worldwide selection to compose his music. For instance in your title My worldresuming the melody of Barbie Woman of Aqua, the success Regular who deviates Midnight Demons or the play My sound comes from someplace elseimpressed by freed from wishes gala.
Due to this step apart, Jul freed himself from the pre-established codes of French rap to hunt audiences in pop, reggaeton or digital music. An “bold and modern” efficiency that allowed the rapper to “set himself other than the remainder”, analyzes Shkyd, writer, songwriter and musician.
“Jul introduced a real renaissance in rap. He managed to outline a method so indescribable, we’ve got to explain it saying ‘a music à la Jul'”, provides the beatmaker.
As with many, the latter’s first method to Jul was fairly vital. Found due to the title brigantine, in 2014 the beatmaker confides “having discovered it dangerous”. Nevertheless, Shkyd’s place has advanced significantly right this moment.
He states: “objectively, in these 5 years, I do not see that one other beatmaker can say that he composed a greater manufacturing than that of organized gang. Everybody danced a minimum of as soon as, it turned common music, within the 12 months 2000 sense of the time period.”
• An anchorage in Marseille
The system proposed by Jul took root in Marseille – and it isn’t insignificant. Within the Nineteen Eighties, rap from the town of Marseille already coexisted with digital music, particularly within the tube I dance my of the AMI. Funk and disco sounds that we additionally discover a number of years later in 2000 on the album Way of life… Concrete model of the Lucian Mouse.
“What’s fascinating about Jul is that he was in a position to anchor his music in a regional approach, because the West Indies have been in a position to do, for instance, with the bouyon,” Shkyd says.
In 2014, Jul was due to this fact one of many first to convey this musical heritage again to the fore, modernizing it with quite a lot of autotune and phrases in Marseille slang. A metropolis to which he didn’t fail to honor along with his mission 13 Organizedbringing collectively round fifty rappers from Marseille (IAM, SCH, Elams, L’Algérino, the Fonky Household…).
Awarded with a triple diamond disc, this mission, which can be a milestone in Marseille’s rap historical past, didn’t, nevertheless, profit Jul. Keen to learn his friends, the artist needed the 50 contestants on the album to be credited as producers so that everybody may obtain the identical amount of cash. Unprecedented on the earth of rap.
“Principally, I did not wish to do that for the cash and I additionally needed to do that in order that individuals who haven’t got the chance to be seen will eat. … I needed to share every little thing and everybody touches one another the identical,” Jul confided on Instagram on the time.
• Spectacular productiveness
Since 2014, Jul has produced 521 songs and 25 albums, respectively greater than 65 titles and three albums per 12 months. An astronomical determine for a French artist. In accordance with Rhapsody, “the information institute of francophone rap”the rappers who launched essentially the most information will be counted on the fingers of 1 hand: LIM, Alibi Montana, Quick Guard… Artists whose careers started within the early 2000s and who offered far fewer information than Jul, whose albums are all platinum.
“Once you’re a Jul fan, you are by no means dissatisfied,” says Shkyd. As a result of even after so many information, the rapper, nicknamed “The Machine”, managed to take care of his model, whereas working fully independently. “Gold report in three days, I do not get it. I do not assume report firms prefer it,” he rapped on his title. Hi therelaunched in 2015.
This unfailing consistency can be one of many causes for the Marseillaises’ recognition, as Shkyd explains: “Jul is somebody who satisfies our wants created by social media to always want content material to feed us. There are at all times astronomical quantities of items which you can select from and you must find yourself discovering one thing you want ultimately.”
The producer nonetheless tries a really efficient comparability: “Jul is a bit like a detective sequence of the New York Particular Unit. It does not matter for those who blow up an episode or two, you may at all times really feel such as you perceive what is going on on there,” he declares with humor.
• A humble character near his followers
A part of Jul’s recognition can be his posture. That of a easy artist, fleeing the highlight regardless of his success and discreet within the media. When his top-ranked acolytes present themselves behind the wheel of luxurious automobiles, Jul, removed from the bling-bling, arrives in a Twingo on the Stade Vélodrome.
This simplicity can be expressed by means of her model of clothes. As he raps on his title Wesh then, with Jul, to not point out fancy garments: “I am within the recreation in faucet dancing, within the VIP space in heat garments.” This snug, minimalist outfit was additionally the topic of an actual development in Marseille, boosting gross sales of Kalenji tracksuits in 2019 – renamed “Kalenjul” for the event – and Quechua jackets at Decathlon.
“I’ve to outlive with out being a famous person,” sings Jul on his observe Famous person, launched final Could.
However the place Jul is most approachable is along with his viewers. As a result of in that case far the rapper has managed to construct himself, and not using a report label or media, it is his followers – soberly dubbed his “workforce Jul” – that allowed him to get to the place he’s right this moment. .
Help that the Marseille artist can not fail to reward. Evidenced by the brand new idea imagined for the promotion of their new album Overseas. The twenty titles of the mission will every be accompanied by a clip of unique NFTs that can, specifically, give entry to a proportion of lifetime reductions on Jul’s merchandising web site but in addition to the certifications of his album and for 3 of them, the cost of royalties from 3 of the clips posted on YouTube for a 12 months.
Little question his “workforce” will return the favor throughout his long-awaited live performance on the Stade Vélodrome de Marseille this Saturday, June 4th, postponed and offered out for 2 years. “It is wonderful, it is my dream that can come true. I used to be working and in search of individuals in entrance of the stadium, and there, I see myself singing in entrance of 60,000 individuals”, rejoices Jul into the microphone of BFMTV Marseille Provence. A consecration for a profession that guarantees stunning surprises to return.